منابع مشابه
Manipulation in advertising text: lexical and semantic aspect
The present paper focuses on the questions of modern advertising science, structure of advertising and elements making actual manipulative influence from the addresser. Advertising encourages product sales, is an instrument of forming ethical standards, values, creating cultural values, standards and mode of behavior that is why the wide system of means for achieving aims of advertisers is need...
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Copyright © 2010-2011, Usability Professionals’ Association and the authors. Permission to make digital or hard copies of all or part of this work for personal or classroom use is granted without fee provided that copies are not made or distributed for profit or commercial advantage and that copies bear this notice and the full citation on the first page. To copy otherwise, or republish, to pos...
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Contextual advertising systems suggest suitable advertisings to users while surfing the Web. Focusing on text summarization, we propose novel techniques for contextual advertising. Comparative experiments between these techniques and existing ones have been performed.
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In this paper we propose a lightlysupervised framework to rapidly build text classifiers for contextual advertising. In contextual advertising, advertisers often want to target to a specific class of webpages most relevant to their product, which may not be covered by a pre-trained classifier. Moreover, the advertisers are only interested in the target class. Therefore, it is more suitable to m...
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ژورنال
عنوان ژورنال: Тrаnscarpathian Philological Studies
سال: 2020
ISSN: 2663-4880
DOI: 10.32782/tps2663-4880/2020.14-1.50